Thursday, November 28, 2019

High Culture and Low Culture Disneyland Products

There is significant debate regarding the classification of works of art into two broad categories namely high and low culture. There are those who find it impractical to do so because they believe that diversity is a good thing (Applebombe, p.1). However, there are those who insist on clarifying the demarcation line to promote the creation of highly quality art forms.Advertising We will write a custom essay sample on High Culture and Low Culture: Disneyland Products specifically for you for only $16.05 $11/page Learn More The boundary that separates high and low culture may have been weakened in the 21st century especially when one considers the spectacular creations of the Disney brand. Nevertheless, it can be argued that in spite of its success Disney, specifically the products that are sold in Disneyland, this falls under the label of low culture. Before going any further it is imperative to define high culture versus low culture. According to one co mmentary, â€Å"High culture includes the fine arts, such as classical and contemporary visual arts, opera, classical music, and theater† (Hall, Grindstaff, Lo, p.368). Numerous examples come to mind such as the celebrated paintings of Leonardo da Vinci, Van Gogh, and Raphael. This also includes sculptors done by Michelangelo and music composed by Mozart. Last but not the least this category covers the high culture films produced in Europe before Hollywood took over. The author clarified the meaning of high culture by saying that it is: â€Å"art forms traditionally associated with the upper social classes †¦ stands in contrast to low or mass culture, which includes the popular arts produced by cultural industries and distributed to large audiences, and the folk arts, produced and consumed by people in local settings† (Hall, Grindstaff, Lo, p.368). The key term mentioned here pertains to the masses including the working class and the uneducated. The conventional definition of culture covers the following: information; values; practices; goods; and ideas classified under the arts – including literature, music, architecture, design and products of print and electronic media (Gans, p.5). However, this definition must also include other products such as furnishings, clothes, appliances, automobiles, and boats (Gans, p.5). It has to be made clear that â€Å"Most appliances are today treated as necessities, but their forms, styles, materials, and so on are also a matter of culture† (Gans, p.5). Culture pervades society whether it is high or low culture.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Going back to the definition of high culture one can say that this has something to do with class, income and education. The reason why liberal thinkers are not happy with these labels forced upon different types of art. But the discussion has to be kept alive because high culture is often inaccessible and difficult to both understand and appreciate. At the same time artists such as writers, filmmakers and builders of products are attracted to consumers of low culture because no matter how it is perceived culture is also shaped by economics. The Disney brand is known all over the world and at its center is Disneyland where the company showcases its various products. Although art critics say that these are all byproducts of low culture, the multi-billion dollar enterprise begs to reconsider the harsh judgments leveled against the company. Its theme parks are a major hit to children because â€Å"unlike the often hard-nosed, joyless reality of schooling, children’s films provide a high tech visual space where adventure and pleasure meet in a fantasy world of possibilities and a commercial sphere of consumerism and commodification† (Grioux, p.101). It is all about access and sharing. The success of Disneyland pro mpted many to reconsider if there is a possibility that the Disney brand has created something that is worthy of the high culture label. There are those who may agree to this assertion as seen in the following: â€Å"Disney’s first cartoons were imaginative, magical, and open-ended, without obvous points and with no fixed, logical order† (Wasko, p.111). However, this was short lived. The author added that this tradition ended in 1932 and as a result â€Å"there were more closed fantasies with distinct beginnings and usually happy endings †¦ the more structured story lines became moral tales with overt values represented† (Wasko, p.111). Nevertheless, it is important to consider that at some point Disney participated in the creation of something that can be considered as high culture. If there was indeed a time when Disney produced â€Å"high culture† type of products then it must be made clear that this happened before Disney became a global brand. B efore the 1930s Disney is credited to developing animation in the same way that silent films paved the way for color and sound in movies. An example would be the black and white cartoons of Mickey and Minnie. In the Disneyland of the 21st century everything is all about low culture. According to one critic â€Å"To many people, Disney is and will always be the quintessence of junk culture, less vulgar than Jerry Springer or the Fox network but still a greedy mass marketer of sanitized, shriveled entertainment† (Applebombe, p.1). Even Snow White and the Seven Dwarfs of 1937 is an example of low culture because it was created to cater to the masses.Advertising We will write a custom essay sample on High Culture and Low Culture: Disneyland Products specifically for you for only $16.05 $11/page Learn More In the present time the numerous types of products that are being sold in Disneyland theme parks falls under the category of low culture. The best examples are songs performed by pop icons such as Selena Gomez and Demi Lovato. The music of the movie Lion King may have been created using an orchestra but it cannot compete with the output of a Bach or a Beethoven. Movies like Pirates of the Caribbean and Tron Legacy may have multi-million dollar productions but it is mass marketed in such a way that it is easily accessible to masses and does not produce the same level of impact as the high culture films of an era long gone. Conclusion The distinction between high culture and low culture is needed in order to produce works of art that inspires and leads to greater achievements. This is the reason why products sold at Disneyland must be labeled as low culture. Without a doubt the Disney brand has created billions of dollars in revenue but without a clear distinction as to what constitutes low and high culture the world would be stuck with the creation of products solely for the purpose of profit and nothing more. The byproducts of high culture, such as Mozart’s music and Michelangelo’s sculptures still inspire. But a thousand years from now, Disneyland may be just a landmark. Works Cited Applebombe, Peter. â€Å"The Medici Behind Disney’s High Art.† The New York Times. Accessed from https://www.nytimes.com/1998/10/04/arts/the-medici-behind-disney-s-high-art.html Gans, Herbert. Popular Culture and High Culture: An Analysis and Evaluation of  Taste. New York: Basic Books, 1999. Giroux, Henry. Breaking in to the Movies: Film and the Culture of Politics. MA: Blackwell Publishers, 2002.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hall, John, Laura Grindstaff, Ming-Cheng Lo. Handbook of Cultural Sociology. New York: Routledge, 2010. Wasko, Janet. Understanding Disney: The Manufacturer of Fantasy. MA: Blackwell Publishers, 2001. 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Sunday, November 24, 2019

Free Essays on Macs

Apple’s brilliant flat panel displays offer certified color at unbelievable prices. All displays in the Apple family offer crisp pixels, the best viewing angle technology and a broad color gamut so you can judge your work accurately. And they won’t break the bank - or your back, for that matter. Indie budget, blockbuster view The latest addition to the lineup is the 20-inch Apple Cinema Display, weighing in at hefty 1680 by 1050 pixels, plenty of room to edit your latest feature. This gorgeous new display delivers the same wide aspect and great picture quality of the 23-inch model at an incredible price, just $1299. And don’t forget it’s actually super-light and super-thin, too. Top-of-line meets bottom line Or step up to the amazingly well priced 23-inch Apple Cinema HD Display, now only $1999. With 2.3 million digital pixels - more than enough (1920 by 1200 pixels) to support HD content in its native format, with space to spare - the 23-inch is perfect for video professionals using a Power Mac G4. Only pennies per pixel The 17-inch Apple Studio Display supports a resolution of 1280 by 1024 pixels - equivalent to the work space you get with a 21-inch cathode ray tube (CRT) monitor. Now every desktop can afford more desk space since the 17-inch Studio Display now costs $699. Wide viewing angle But the breakthrough prices don’t come at the cost of performance. When you sit down at an Apple display, you see the whole picture immediately, from virtually any angle, except perhaps from behind. That’s because Apple displays use the best viewing angle technology on the market today to ensure that your eye can see the digital signal from the computer without your adapting to the device’s limitations. Apple uses the best viewing angle technology to minimize color shift when you’re not looking straight at the display. And who does? First of all, if you invite another person, say a client, for instan... Free Essays on Macs Free Essays on Macs Apple’s brilliant flat panel displays offer certified color at unbelievable prices. All displays in the Apple family offer crisp pixels, the best viewing angle technology and a broad color gamut so you can judge your work accurately. And they won’t break the bank - or your back, for that matter. Indie budget, blockbuster view The latest addition to the lineup is the 20-inch Apple Cinema Display, weighing in at hefty 1680 by 1050 pixels, plenty of room to edit your latest feature. This gorgeous new display delivers the same wide aspect and great picture quality of the 23-inch model at an incredible price, just $1299. And don’t forget it’s actually super-light and super-thin, too. Top-of-line meets bottom line Or step up to the amazingly well priced 23-inch Apple Cinema HD Display, now only $1999. With 2.3 million digital pixels - more than enough (1920 by 1200 pixels) to support HD content in its native format, with space to spare - the 23-inch is perfect for video professionals using a Power Mac G4. Only pennies per pixel The 17-inch Apple Studio Display supports a resolution of 1280 by 1024 pixels - equivalent to the work space you get with a 21-inch cathode ray tube (CRT) monitor. Now every desktop can afford more desk space since the 17-inch Studio Display now costs $699. Wide viewing angle But the breakthrough prices don’t come at the cost of performance. When you sit down at an Apple display, you see the whole picture immediately, from virtually any angle, except perhaps from behind. That’s because Apple displays use the best viewing angle technology on the market today to ensure that your eye can see the digital signal from the computer without your adapting to the device’s limitations. Apple uses the best viewing angle technology to minimize color shift when you’re not looking straight at the display. And who does? First of all, if you invite another person, say a client, for instan...

Thursday, November 21, 2019

The Development of Entrepreneurial Marketing Assignment

The Development of Entrepreneurial Marketing - Assignment Example It is proved that the increase of popularity of entrepreneurial marketing is continuous even if its use, as compared to that of traditional marketing, is still limited; the lack of managers’ awareness of the benefits of entrepreneurial marketing seems to be the key reason for this phenomenon...... f certain gaps in regard to entrepreneurial marketing has been also verified, a problem that can be resolved through the recommendations provided in the last section of this study. 2. Entrepreneurial Marketing – Literature Review 2.1 Entrepreneurial Marketing – overview and key theories The introduction of entrepreneurial marketing, as a critical part of the marketing process, has been related to the following phenomenon: the increased intervention of entrepreneurs in the marketing plans of their businesses (Sharman 2011). Moreover, it has been proved that entrepreneurial marketing focuses on the increase of a firm’s existing customer database ‘through innovative approaches to risk management, resource leveraging and value creation’ (Morris et al. 2002, p.5, cited in Sharman 2011, p.153). From another point of view, entrepreneurial marketing has been characterized as a term reflecting the ‘development of marketing in the context of information intensity and ongoing change in the organizational environment’ (Welsh 2004, p.97). According to the above definition, entrepreneurial marketing needs to be related not only to the development of a firm’s communication with its stakeholders but also to the identification of markets in which a firm could have important prospects for long term growth (Welsh 2004). In addition, entrepreneurial marketing should focus on the increase of customer value, either in the short or the long term (Welsh 2004). According to Leadley and Forsyth (2004) entrepreneurial marketing policies would be identified in all organizations. The above researchers explain that in order to keep their competitiveness in the modern market all businesses need to focus on ‘marketing and innovation’ (Leadley and Forsyth 2004, p.8). These two